This is the television commercial for New York City. It depicts the city through the eyes of a family. Take a look below:
nyc tourism THE RIDE from craig smith on Vimeo.
The advertisement makes New York look exciting. It shows off different aspects of the city that can appeal to people of all ages. Auckland needs to have a dynamic TV ad too.
Auckland's current 'Big Little City' commercial shows our city, in the dark, with an old man on a bicycle riding through it. Not very appealing. Take a look:
Auckland's BIG Little City from Tourism Auckland on Vimeo.
Okay, so the city might have a few designer boutiques and fancy food houses. But does that really appeal to a wide range of people, other than Auckland's liberal elite population? Is it going to make children beg their parents to take them to Auckland?
Probably not.
We need to promote things that are distinctively Auckland. Most western cites probably do have fancy stores and eateries. Unless the potential tourist is from Hamilton, where McDonald's would be considered sophisticated, would it bother coming to Auckland to buy and eat what it could in its home city?
A commercial for Auckland should feature our harbour, our sails, our icons, and our natural beauty. These, after all, are what make Auckland unique.
What do you think? Do you like Auckland's 'Big Little City' Commercial? Feel free to comment below.
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